“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
SEARCH ENGINE OPTIMISATION
Paid and organic search
Search Engine Optimisation is a visibility tool that is used to allow websites to climb a ranking ladder in the web search engines. Through strategies, techniques and tactics, our passionate SEO team can take your brands into their own hands, and help you to convert organic leads into sales.
AdWords on the other hand, is advertising that makes it possible for you to place your advertisement on the top or right hand side of Google and their affiliate websites through paid search (A kind of pre-paid result).
You can target specific keywords or phrases and display your offerings every time they search as long as you have budget left. It is much like needing airtime for your cellphone, you would buy airtime, load it and only once you make a call does the amount start to deplete, once someone clicks on your advert your budget will start to deplete, once depleted your advert will disappear until it is “topped up” having a professional agency like Pixel Inc manage your AdWords campaign can great increase your quality score, reducing the cost per click and keeping your advert up for longer.