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  1. Video Content
    Continuing on from 2019 video content to this day is still beneficial. It is a great marketing tool as users prefer visual content.
  2. Shoppable Posts
    Social media is so widely used and has become a vital part of marketing for companies. Platforms such as Pinterst, Instagram and Facebook allow users to click links that opens up an online shop directly.
  3. Interactive Content
    Interactive Content is much more engaging that static content. It helps you stand out more and creates a bigger opportunity for users to engage with your brand.
  4. Content Marketing
    Having quality content is important. It is what search engines present to online users. It create communication and authority.
  5. Personalisation
    Connect with your audience in a meaningful way, people tend to tune out generic ads that have no real connection. That’s why personalization can be done to make it more appealing.
  6. Google Ads Smart Bidding
    Smart bidding lets Google Ads use machine learning to optimize bids for your ad campaigngs. Using this can optimize your conversions.

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