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Over the years video marketing has become an important part of your overall marketing plan, especially when it comes to social media.

Videos are now used to promote and market your products and or services. With videos you increase engagement on digital and social platforms.

Videos are useful for more than just entertainment, its been said that videos on landing pages are capable of increasing the conversion rate by over 80%. 90% of customers also say that videos help them make buying decisions.

Below are 10 Types of Marketing Videos:

  1. Demo Videos
    Showcasing how your products work.
  2. Brand Videos
    Creating brand awareness around your company and attract your target audience.
  3. Event Videos
    Hosting conferences, events, fundraisers etc. Showcase your event and attract your audience
  4. Expert Interviews
    Building trust by capturing interviews with internal experts or thought leaders
  5. Educational or How-To Videos
    Teaching the audience something new or give a better understanding of your business and solutions
  6. Animated Videos
    A great form for hard-to-grasp concepts that need stronger visuals to explain an abstract product or service.
  7. Customer Testimonial Videos
    Videos of satisfied, loyal customers can help prove your product can solve user problems.
  8. Live Videos
    Live video gives your viewers a special, behind the scenes look at your company.
  9. Virtual Reality Videos
    Viewers can scroll around and see content from every angle.
  10. Augmented Reality Videos
    Adding digital elements to an environment that you are currently viewing in the world.

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