Social media refers to websites and applications that allow people to connect, communicate and share content in real-time. Many people are under the impression that social media are apps for their phones and tablets, yet this actually all started with computers.
With social media you have the ability to share photos, personal messages, opinions, events, etc. It has become a big part of our daily lives and has also formed a big part of company marketing strategy’s.
When social media first started there was little competition, but this has changed tremendously today. Today company’s spend thousands on ad campaigns to get better brand awareness and engagement through social media.
The key to social media for business is to be active on the platforms you choose to use, many company’s open up accounts on every single platform they can think of, yet are not active on those accounts or have opened unnecessary accounts for their business type.
When doing social media for your business it is important to firstly be active, but also don’t overload your followers with irrelevant information. Post engaging posts that will catch your follower’s attention and possible get you conversions from those engagements. A big thing to remember is the importance of good imagery, use bold enticing imagery to capture attention, these days video content has also become a big hit.