SEO is the process of improving your websites overall quality and bringing more traffic to your website. Because Googles Algorithm is forever changing it is important to stay up to date with all the current best practices. Using a variety of tools and methods we assist in influencing search engines, like Google and Bing, in better understanding the purpose of your website, resulting in better and more relevant search results for users.
Google Analytics is a tool offered by Google to help track and report website traffic and overall performance.
Google Analytics gives us a better understanding of a variety of different elements, including what users are looking for, how they navigate through your site, where they come from, the search terms used to find your website and so much more. Google Analytics is a great tool that helps us understand how to better your website through all forms of SEM (Search Engine Marketing).